Grow your revenue with digital publications
Your clients are becoming increasingly self-sufficient. Many of them can arrange media licensing, printing, publishing all on their own. If you're a communications agency, that can mean shrinking margins. Let's talk about how you can take advantage of the current climate to expand your service portfolio with digital publications.
Recurring work opportunities
In times past, it was a big deal when you won a bid to create a client website. It meant you had them locked in. Things have changed. On average, websites are only renewed once every three years, and 9 times out of 10 customers can handle day-to-day maintenance on their own. For a communications agency, that means less recurring work.
So what should you do to score more predictable, recurring assignments? Digital publications are a fantastic option. Your clients undoubtedly have a lot to communicate through newsletters, customer magazines, brochures, white papers, annual reports and more. What if you could help them create stunning digital publications as an additional service?
Think about the benefits for your customer. They would save on printing and distribution costs, and dramatically improve the content experience for their readers.
And for you? Recurring work, and thus recurring income.
With the rise of online platforms, your clients are increasingly capable of handling their own communication. But that doesn't mean your communications agency is less relevant. On the contrary! Involving more of your clients in the creative process can deliver end results that are far better.
Customers that involve themselves beyond the briefing phase, providing input throughout the project, end up happier and with a finished product that matches their expectations more closely. Co-creation also means you are more free to do what you're good at, whether it's concepting, development, design, formatting, video, distribution or conversion optimization. With digital publications, you can put all your specialties to work!
Make your services scalable
It's a great idea to start developing digital publications for your existing customers. You're familiar with their current content needs and they know your skills.
Capitalize on your existing relationships, use your client's available content and introduce them to the benefits of stunning digital publications.
Digital publications are also a great way for gaining new clients. How? Imagine if you created a beautiful, digital annual report for a hospital. You can then share your unique creation, highlight the results and maybe feature an interview with the client via your marketing channels.
Then you leverage it. In the Netherlands alone, there are 278 hospitals that develop annual reports. Naturally, they read each other's reports, and that means they'll take note of the opportunity for a massive upgrade. That's an opportunity for you! Approach the communication staff of other hospitals and show them what you can do.
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